{"product_id":"starting-your-floral-design-studio","title":"Starting Your Floral Design Studio","description":"\u003cstrong\u003eFor floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nSharing the challenges and surprises she experienced in building her business, Justine explains:\u003cbr\u003e\r\n\u003cbr\u003e\r\n• stocking the basic supplies and materials for your products' designing and packaging; \u003cbr\u003e\r\n• the crucial question of flower sourcing, and the ecological impacts to consider; \u003cbr\u003e\r\n• working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele;\u003cbr\u003e\r\n• using eco-friendly design techniques;\u003cbr\u003e\r\n• preparing, packaging, and transporting your creations;\u003cbr\u003e\r\n• communicating effectively with clients; \u003cbr\u003e\r\nand more.\u003cbr\u003e\r\n\u003cbr\u003e\r\nA review of design basics is included, with \u003cstrong\u003estep-by-step instructions for nine floral arrangements.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nJustine ends with \u003cstrong\u003ethree useful case studies\u003c\/strong\u003e, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.\u003cbr\u003e\r\n\u003cbr\u003e\r\nImportantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—and contribute to developing a floral industry that is \u003cstrong\u003emore respectful of the environment\u003c\/strong\u003e and that educates its consumers.[AuthorName]By Justine Beaussart[\/AuthorName][AuthorBio]\u003cstrong\u003eJustine Beaussart\u003c\/strong\u003e left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com[\/AuthorBio][NumIllustration]200 color images[\/NumIllustration][CoAuthor][\/CoAuthor][SubTitle]A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream[\/SubTitle][ColorPattern]200 color images[\/ColorPattern]","brand":"Schiffer Publishing, Ltd.","offers":[{"title":"Hardback","offer_id":68383972851935,"sku":"9780764369391","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/0151\/5999\/files\/9780764369391.jpg?v=1793919350","url":"https:\/\/allbridge.shop\/products\/starting-your-floral-design-studio","provider":"Hadley \u0026 West","version":"1.0","type":"link"}