{"product_id":"modeline-of-california","title":"Modeline of California","description":"\u003cstrong\u003eA detailed, never-before-told history of the Modeline Lamp Company,\r\nincluding photographs and exploring its designs, influence on modern lighting, and the stories\r\nbehind its enduring legacy.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nReaders step into the captivating history of Modeline, the brand that\r\nrevolutionized interior lighting with its stunning midcentury modern\r\ndesigns.  Richly illustrated and captivatingly written, \u003cem\u003eModeline of California: Pioneer of Modern Lighting\u003c\/em\u003e\r\nunveils the yet-untold story of Bernie Roberts and his journey from a\r\npenniless machinist to the founder of a company that defined a\r\ngeneration of design. From its roots in postwar class struggle to its\r\ninfluence on modern marketing and celebrity culture, \u003cem\u003eModeline of California \u003c\/em\u003eis\r\nan indispensable resource for enthusiasts of architecture, interior\r\ndesign, and cultural history.\u003cbr\u003e\r\n\u003cbr\u003e\r\nThis book covers the drama, creativity, and innovation that made Modeline a\r\nwellspring of influence, shaping both the modern design movement of the 1950s and today’s\r\nmainstream lighting trends.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003cbr\u003e\r\n\u003cbr\u003e\r\n•    \u003cstrong\u003eExclusive historical insights\u003c\/strong\u003e: Reveals the origins of modern\r\nlighting and Modeline’s role in defining midcentury modern design\u003cbr\u003e\r\n•    \u003cstrong\u003eCelebrity connections\u003c\/strong\u003e: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign\u003cbr\u003e\r\n•    \u003cstrong\u003eOver 250 high-quality images\u003c\/strong\u003e: Features previously unreleased photos and designs showcasing Modeline’s unique syle\u003cbr\u003e\r\n•    \u003cstrong\u003eCultural impact\u003c\/strong\u003e: Explores Modeline’s legacy in shaping the furniture and lighting industries\u003cbr\u003e\r\n•    \u003cstrong\u003eFascinating narratives\u003c\/strong\u003e: Engaging stories of union clashes,\r\nHollywood connections, and postwar innovation that still shapes the\r\nmodern world in various domains\u003cbr\u003e\r\n•    \u003cstrong\u003eAuthor's expertise\u003c\/strong\u003e: Written by the foremost authority on Modeline\r\nand midcentury modern lighting, who has spent years\r\ndocumenting the history shared by Modeline’s original families and\r\ndesigners\u003cbr\u003e\r\n\u003cbr\u003e\r\nA riveting volume that exhumes the legacy of Modeline\r\nand uncovers dramatic and pertinent history. Readers can discover why\r\nModeline's timeless designs still captivate collectors and worldwide design enthusiasts today.[AuthorName]By Nick Ferrell[\/AuthorName][AuthorBio]\u003cstrong\u003eNick Ferrell\u003c\/strong\u003e is a collector, restorer, and historian of mid-20th-century lighting whose exhaustive research into the history of 20th-century lighting manufacturers has made him the “expert on call” for hundreds of dealers throughout the United States. As the owner of Esthetic Vintage, he has handled tens of thousands of lamps and developed an unparalleled ability to ascertain a lamp’s manufacturer, designer, and period. He lives in Chattanooga, Tennessee.[\/AuthorBio][NumIllustration]167 color images, 85 b\/w images[\/NumIllustration][CoAuthor][\/CoAuthor][SubTitle]Pioneer of Modern Lighting[\/SubTitle][ColorPattern]167 color images, 85 b\/w images[\/ColorPattern]","brand":"Schiffer Publishing, Ltd.","offers":[{"title":"Hardback","offer_id":68383973114079,"sku":"9780764370281","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/0151\/5999\/files\/9780764370281.jpg?v=1793919359","url":"https:\/\/allbridge.shop\/products\/modeline-of-california","provider":"Hadley \u0026 West","version":"1.0","type":"link"}